How much do hookup apps cost? Feeld, Pure, AFF (2026)

How much do hookup apps cost? Less than the worst ones want you to spend, and the sticker price is the wrong number to look at. What matters is the price to get a reply: what you have to pay before you can actually message someone, whether it renews on its own, and whether the thing you're paying for is real women or a paywall with pictures on it.

Here is what the five platforms we review charge in the US, taken from the App Store's own in-app purchase lists where they exist and from reported prices where they don't. Apps change prices by region and run promotions, so treat these as the list prices, check the quote in the app before you pay, and see each review for the full picture.

How much do hookup apps cost? The short answer

Between nothing and about $30 a month for the legit ones. Feeld and FetLife let you message for free; Pure and AdultFriendFinder make you pay first; Ashley Madison charges men by the conversation.

• FetLife: free, including messaging. Supporter payments are optional, about $5 a month, and don't auto-renew.
• Feeld: free to chat with your connections. Majestic is $29.99 for 30 days, $49.99 for 90 days or $149.99 a year.
• Pure: membership listed at $13.49 a week, $29.99 a month or $99.99 a year.
• AdultFriendFinder: free to browse; messaging needs Gold, reported at $24.95 a month, less per month on longer plans.
• Ashley Madison: free for women; men buy credits, reported at $59 for 100.

What does Feeld cost, and do you need Majestic?

No. Feeld's free tier lets you chat with anyone you connect with (a mutual like); Majestic, at $29.99 for 30 days on the US App Store, mostly buys reach and control.

According to Feeld, Majestic adds seeing everyone who has liked you, unlimited likes, one Ping a day, Incognito mode (you only appear to people you like first), private photos that stay blurred until you connect, advanced filters and "last seen". The App Store also lists one-off extras: a single Ping for $2.99, packs of 5, 10 or 20 Pings from $13.49 to $34.99, and an Uplift for $9.99.

Who should pay: people in a busy city who already get likes and want to see them, and anyone who needs Incognito because being seen on Feeld would cost them something. Who should skip it: everyone else for the first few weeks. A complete profile and a verified photo do more for your replies than any paid tier. Our Feeld review covers its verification and who's on it.

How much is Pure per month?

$29.99 a month on the US App Store, or $13.49 a week or $99.99 a year. The weekly plan is the expensive way to buy it: four weeks cost more than a month.

The App Store list also shows add-ons (Compliments from $2.99, a "King of the Hill" boost from $3.49) and an $8.99 "Pure App Membership" whose period the listing doesn't state. Pure doesn't publish what its free tier allows, so check what you can do before you subscribe. The weekly plan exists for one reason: Pure sells tonight. If that's genuinely what you want, a week is fine; set a reminder to cancel. Read our Pure review on how its anonymity cuts both ways before you meet anyone from it.

How much does AdultFriendFinder Gold cost?

Reported at $24.95 for one month, with lower monthly rates on 3-month and 12-month plans. You can browse for free, but sending messages needs Gold.

VICE's 2026 review found that tapping a chat as a free member sends you to the membership page, and quoted $20.95 for 3 months and $14.95 for 12 months without saying whether those are per month or in total. We read them as per-month rates, but check the checkout page, because the difference over a year is large. Longer plans are only cheaper if you stay: commit to a year only after a month has shown you real, active people near you.

The bigger cost may not be money. AFF has no photo or ID verification like the apps', and its parent company leaked about 412 million accounts in 2016. Our AdultFriendFinder review weighs the price against that record.

How do Ashley Madison credits work?

Women use it free. Men pay per conversation with credits; reported packs are 100 credits for $59, 500 for $169 and 1,000 for $289.

Inside the iPhone app the menu is different: the US App Store lists an "Introductory Package" at $71.99 or $84.99, a "50 Credit Promo" at $14.99, a "Preferred" upgrade at $32.99, and packages up to $249.99. Ashley Madison doesn't publish how many credits a conversation costs, and the third-party figures disagree, so you can't easily work out the price of a reply in advance. That is the point of a credit meter.

This is also the platform the FTC charged with using fake "engager" profiles of women to get men to pay: 28,417 of them in 2014, per the complaint⁸. Buy the smallest pack or nothing. Our Ashley Madison review has the full FTC case.

Is FetLife free?

Yes. Messaging, groups and events are free; the Supporter payment is optional, runs at about $5 a month and doesn't auto-renew.

Per DatingScout's breakdown, Supporter payments come in 6-month ($30), 12-month ($60) and 24-month ($120) blocks, or $240 for life, and bill as BitLove rather than FetLife. Paying gets you extras, not access. Nobody on FetLife cares whether you're a Supporter; they care whether you show up to the munch and behave. See our FetLife review for how the community works.

Subscriptions vs credits: which costs more?

A subscription has a known ceiling: $29.99 is $29.99 however much you chat. A credit meter has no ceiling, because every new conversation costs more and you rarely know how much in advance.

• Subscriptions (Feeld, Pure, AFF) reward you for using the app a lot in a short window and punish you for forgetting to cancel.
• Credits (Ashley Madison) reward the site when you message lots of people who never reply. If some of those "people" are fake, you're paying to talk to the house.
• Free with optional support (FetLife) means the site makes money whether or not you get laid, which is the healthiest incentive on this list.

The paywalled-reply trick

The oldest scam in hookup billing: you sign up, women message you within minutes, and reading or answering them costs money. Real women don't message a blank profile at 2am; scripts do.

It isn't only fly-by-night sites. Besides the Ashley Madison case, the FTC alleged in 2019¹⁰ that Match.com sent "someone is interested in you" ads triggered by accounts it had already flagged as likely fraud, to sell subscriptions. If the first thing a site shows you is a message you can't read until you pay, close the tab. Our five-minute test for spotting a fake hookup site walks through it.

How do I cancel a hookup app subscription?

Cancel where you paid. Deleting the app does not cancel anything, and neither does deleting your profile.

Bought inside an iPhone app

Open Settings, tap your name, tap Subscriptions, choose the app and tap Cancel Subscription. If there's no Cancel button, or you see an expiration date in red, it's already cancelled. Apple notes that if a subscription isn't listed there, you probably bought it from another company, so check your statement to see who bills you.

Bought on Android

Cancel from your subscriptions in the Google Play Store app. Google says plainly that uninstalling the app won't cancel the subscription, and that after you cancel you keep access for the time you've already paid for.

Bought on the website

Cancel in the site's account or billing settings and keep a screenshot of the confirmation. If a site makes that hard, it wouldn't be the first: in 2025 Match Group agreed to pay $14 million to settle FTC charges that it made cancelling difficult and suspended the accounts of users who disputed charges, and it now has to provide a simple way to cancel.

Can you get a refund from a hookup app?

Sometimes, and it's easier through the app stores than through the sites. Ask quickly, and ask the right company.

• Apple: request it at reportaproblem.apple.com; Apple says some purchases might be eligible, eligibility varies by country, and you'll hear back in 24 to 48 hours.
• Google: Google says the developer can refund under its own policies and contacting the developer directly is often the quickest route; unauthorized charges must be reported within 120 days.
• Websites: read the refund terms before paying. If the site refuses and you believe the charge was deceptive, your card issuer is the next step.

How to spend as little as possible on hookup apps

Treat every paid tier as a test you're running, with a budget and an end date. A few habits keep the bill small:

1. Spend the first week free. Finish your profile, get photo-verified where the app offers it, and watch who actually likes you or replies. That tells you more about a platform than any "members online" counter.
2. Buy the shortest plan first. The yearly price looks cheap per month, but it's only cheap if you're still using the app in month eleven. Most people aren't.
3. Set a reminder the day you subscribe. Put it a day before the renewal date. Cancelling straight away usually still leaves you the time you've paid for, so there's little reason to wait.
4. Skip boosts and one-off extras on a weak profile. Paying to show a bad profile to more people just gets you ignored faster.
5. Pay where refunds are easiest. Buying through the App Store or Google Play puts cancellation and refund requests in one place you already know, instead of an adult site's support inbox.
6. Never pay to read a message. On a real platform you can see who wrote to you before you spend anything, or you can reply for free once you've matched.
7. Video-chat before you spend more. A minute on camera proves she's real; our hookup safety guide explains why that matters for more than money.

So which one is worth paying for?

Pay for nothing in your first week. Then pay only where you've already seen real, verified people near you engaging with you for free.

On that test, Feeld is the only paid tier on this list we'd call good value, and only for people who already get likes. Pure is worth a week if anonymous and tonight is exactly what you want. AFF is worth a single month at most, with a throwaway email. FetLife costs nothing unless you choose to support it. Ashley Madison's credit meter, given its FTC record, is the one we'd skip. And whatever you pay for, our guide to what shows on your statement covers keeping it private.